Right title + Right Type of Organization + Right Size Organization
Geography
Potential audience size is usually 5,000 – 1,000,000
Other attributes that can be layered on
For instance:
CFOs, VP of Finance, and Directors of Finance at Manufacturing Companies with 250-10,000 employees
SMB Owners of Professional Services Firms with More than $1M but less than $10M in Revenue
Dentist at practices with less than five dentists in Florida, Texas, and Louisiana.
2. Create the Right Top of Funnel Offer
The right offer might be a free trial for a simple SaaS product or a non-sales-y eBook for a more complex solution. We’ll work with you to determine the best offer to bring the leads into the funnel.
Don’t have a good offer like an eBook? No problem, we can create it for you.*
Stay on top of your metrics with an easy-to-read dashboard with all your key metrics, monthly meetings with your account executive to make any course corrections, and a quarterly meeting with the entire team where we discuss highlights, ideas, and next steps.
"glassCanopy partnered with us to create sophisticated content and used a layered targeting approach to reach our difficult-to-reach target audience."
Senior Director of Portfolio Marketing Wind River
Jessica Schieve
“I was doubtful that anyone outside our offices could write compelling in-depth eBooks about our products because they’re so technical. glassCanopy consistently nails it.”
VP of Marketing Cooperative of American Physicians
Ernest Khirallah
“Rich and his team kickstarted our content and digital lead generation efforts with incredible content and campaigns that led directly to new business.”
Chief Product Officer Creyos
Faraz Shafaghi
"glassCanopy helps us accurately target and speak with neurologists at a fraction of the cost of other marketing options.”
We nurture and target your prospects across their entire digital universe keeping your brand top of mind and offering successive offers until they give up and ask for a meeting.
Optional Add-Ons
Interactive middle-of-the-funnel campaigns such as ROI calculators, surveys, self-guided demos, etc.: $1,500/month
eBooks, stats and trends reports, and other content assets: as quoted.
Integrations
We can integrate with most CRM or Marketing Automation Systems such as Hubspot, Salesforce, Pardot, Marketo, Mailchimp, Pipedrive, etc.
Email, Banners, LinkedIn Nurture Program (copy, design, and build)
Monthly Newsletter for your clients (copy, design, build, and deployment)
Real-time Dashboard
First License
$2,500/mo
+ $1,500 setup fee
Additional Licenses
$2,000/mo
3. Connect With Prospects on Linkedin
We make connections on your behalf. “Hey, Michelle, this is Rich from XYZ company. We just wrote an eBook that addresses YOUR PROBLEM. Do you want to connect, and I’ll send it to you?”
You can expect between 40-80 leads from this per license per month.
Interactive middle-of-the-funnel campaigns such as ROI calculators, surveys, self-guided demos, etc.: $1,500/month
eBooks, stats and trends reports, and other content assets: as quoted.
No long-term contracts. Cancel Anytime.
Number of Seats: 2
$2,500/mo for first license
Additional license: $2,000/mo
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Close rate: 33%
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10
20
30
40
50
60
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80
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100
Average Deal Size: $1,000
$50
$500
$1,000
$2,500
$5k
$10k
Monthly Totals
Cost
$6,000
Leads
60-75
Return on Investment
12-18x Return
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